Live Music! 1pm-4pm
2015 Love Point Road, Stevensville, MD 21666
wine
Live Music! Laura Brino at Chesapeake Manor Vineyard
Live music by Laura Brino from 1:30pm-5:30pm
2015 Love Point Road, Stevensville, MD 21666
Live Music! Bobby Hensley at Chesapeake Manor Vineyard
Enjoy live music & a glass of wine with Bobby Hensley from 3pm-7pm.
2015 Love Point Road, Stevensville, MD 21666
40th Maryland Wine Festival Returns to Carroll County Farm Museum for a Spectacular Celebration of Local Wine, Food, and Music
FOR IMMEDIATE RELEASE
40th Maryland Wine Festival Returns to Carroll County Farm Museum for a Spectacular Celebration of Local Wine, Food, and Music
ANNAPOLIS, Md. – The Maryland Wine Festival®, a beloved tradition for oenophiles, is back and ready to tantalize taste buds, showcase exceptional local wines, and provide a day of unforgettable entertainment. Mark your calendars for the 40th Maryland Wine Festival, set to take place on Saturday, September 14, 2024, from 11 am to 5 pm, at the picturesque Carroll County Farm Museum in Westminster, MD.
Wine enthusiasts and festival-goers are invited to indulge in a delightful experience where Maryland’s finest wines take center stage. Nestled amidst the charming backdrop of the Farm Museum’s 143-acre historic farm, attendees will have the opportunity to savor an array of locally crafted wines from Maryland wineries.
“We’re thrilled to bring the Maryland Wine Festival back to the Carroll County Farm Museum for its 40th Anniversary year,” said Janna Howley, executive director of the Maryland Wineries Association. “This year’s event has been retooled to keep with consumer demand and offer our wineries the best opportunity to showcase their wines. This year’s festival promises to be a celebration like no other, featuring a unique blend of exquisite wines, delectable food, handcrafted artistry, and live music.”
Attendees can explore the Main Field, where they’ll find a diverse selection of Maryland wineries offering tastings of their finest vintages. For those seeking a deeper wine experience, the Maryland Wine Explorer Village invites guests to uncover hidden gems and unique varietals, all while engaging with passionate winemakers and learning about their portfolios of locally grown offerings.
The Maryland Wine Festival is not just about wine – it’s a full-sensory celebration of the local culture. Over four dozen carefully curated food and craft vendors will be on hand, offering a delectable array of culinary delights and handcrafted treasures. Live music will provide the perfect backdrop for a day of enjoyment, creating an atmosphere of pure festivity.
“The 2024 Maryland Wine Festival has been reimagined with our attendees and participating wineries in mind, ensuring a great blend of entertainment, relaxation, and discovery,” Howley added. “From the moment you step onto the Farm Museum’s grounds, you’ll be transported into a world where the best of Maryland’s wine, food, and art converge.”
Tickets to the 40th Maryland Wine Festival are available at various pass levels, each including admission to the Farm Museum’s scenic festival grounds. Attendees can stroll through the historic farm, explore artisan vendors, savor gourmet offerings from hand-picked eateries, and peruse the festival’s retail shop for glasses and bottles of featured wines.
Don’t miss the opportunity to celebrate Maryland’s rich winemaking tradition and create lasting memories at this year’s Maryland Wine Festival. Secure your tickets today and prepare for a full day of wine, culture, and community.
Event Details
What: 40th Maryland Wine Festival
Where: Carroll County Farm Museum, Westminster, MD
When: Saturday, September 14, 2024, 11 am to 5 pm
Tickets: Available now for purchase.
About the Maryland Wineries Association. The Maryland Wineries Association (MWA), formed in 1984, is a non-profit trade association representing more than 85 member wineries in Maryland. MWA’s mission is to develop and expand Maryland’s grape and wine industry – through education and promotion.
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“The wine industry didn’t just weather the pandemic. It grew.” – The Washington Post
The wine industry didn’t just weather the pandemic. It grew.
October 20, 2022
Dave McIntyre
The Washington Post
What’s wine worth? To us as individuals, wine’s value is personal. It may be a dinner drink for every day, or once a week, with a price appropriate to the meal. Or perhaps it’s a splurge for special occasions, a bottle cradled in a closet until the night is right. For some, wine is an investment in both money and ego, part of the good life, a sign of personal accomplishment. Prices may vary.
But what’s wine worth to the U.S. economy? A new study released in September by Wine America, a winery trade organization, estimates wine’s economic impact this year will be about $276 billion dollars. That includes direct impact from production and sale of wine, indirect impact of the industry’s suppliers (bottles, labels, equipment, etc.) and the “induced impact” of all those wages being spent throughout the economy.
The study, by John Dunham & Associates, is an imperfect snapshot of American wine in 2022, because there isn’t reliable data to work with. Even a basic figure such as the number of acres planted to wine grapes has to be estimated from a number of disparate sources. The U.S. Department of Agriculture stopped tracking vineyard acreage years ago because of budget cuts, and state marketing studies such as Virginia’s often rely on voluntary participation by wineries. The 10,637 “wine producers” may somewhat overstate the number of wineries, as those with multiple facilities will be counted more than once. And there’s an obvious boosterism in the study — the authors apparently had a keyboard shortcut to insert the phrase “ultimate value-added product” every few paragraphs.
Caveats aside, the study gives a fascinating glimpse of how the wine industry has weathered the storm of the pandemic. A similar study in 2017 clocked wine’s economic impact at $220 billion. Continued growth even through the pandemic “illustrates the health of the industry,” says Michael Kaiser, Wine America’s executive vice president…
To contine reading this article, please visit the Washington Post.
New Research Reveals the Top Cultural Wine Barriers and Opportunities for Hispanic and African American Consumers
New Research Reveals the Top Cultural Wine Barriers and Opportunities for Hispanic and African American Consumers
Wine Market Council alongside EthniFacts LLC underscores the need for authentic crosscultural wine products, packaging, and marketing aimed at the ever-growing Hispanic and African American populations.
Napa, California – September 22, 2022 – The Wine Market Council (https://winemarketcouncil.com) announces the release of its latest Multicultural Study produced in conjunction with research firm EthniFacts LLC revealing the top cultural barriers and opportunities to wine consumption of Hispanic and African American consumers. From their wine journey and wine preferences to shopping behaviors, the qualitative study reinforces the need for authentic cross-cultural marketing and community efforts to target these ever-growing consumer segments in the U.S.
“It’s clear the demographics of our country are changing, and it’s important for the wine industry to understand and adjust to those changes,” said Dale Stratton, President of Wine Market Council.
This latest study comprises two-part research on the multicultural consumer. Part one was published in February 2022, focusing on quantitative data relating to the perception of wine among people of color. Part two of the Multicultural Study includes interviews with Hispanic and African American wine consumers. The interviews conducted by Regine Rousseau of Shall We Wine and Adrienne Pulido of Primavera Strategic Planning uncovered the following:
- More energy is needed; representation matters in marketing. Hispanic and African American consumers seek more youthful, energetic, bright, and vibrant packaging, promotions, and experiences that reflect diversity. There is a need for more people of color in ads, social media, and marketing communications.
- Less formal; show wine in everyday situations. Hispanic and African American consumers want to connect with wine based on how it is consumed in everyday life, including with family and friends. This also includes less formal experiences at the wineries and tasting rooms, where relationships with new wine drinkers, core consumers, and brand advocates are nurtured.
- Become socially familiar; connect to culture authentically in a familiar social, local, and casual way. Hispanic and African American consumers want to see wine brands and companies partner with locally owned neighborhood businesses to bring wine to their communities and to see relevant influencers, music artists, and athletes promote wine socially.
- Celebrate culturally diverse foods and wine. Wine should be associated with culturally relevant foods, highlight important flavors, spices, and tastes, work with POC chefs and restaurants, and educate wine store staff in Hispanic and African American areas.
- Tailoring wine to Hispanic and African American consumers. Wine should be more fun, giving Hispanic and African American consumers access to sampling new wines without buying a bottle in-store or at local events and tailoring wine to diverse entry-level consumers as they navigate their wine journeys.
- Too white; increase the visibility of diverse backgrounds. Wine often has an exclusionary image in settings where Hispanics and African Americans don’t see themselves. The diverse consumer wants to see people from different backgrounds drinking wine in a culturally relevant way.
- Not manly; breaking barriers about drinking wine. Diverse consumers want to see more aspirational examples of African American and Hispanic men drinking wine.
- High barriers to entry, making wine more accessible. Simplify the description of wine by using everyday language to describe flavors and pairings on the label, shelf talkers, and tasting notes that speak to the diverse consumer. Offer approachable wine education to build confidence when ordering wine for new consumers while tailoring advanced education to those at further levels of their wine journey.
- Not marketed to Hispanics and African Americans; collaborate with diverse influencers. Collaborating with sommeliers of color, celebrities, musicians, sports players, and industry influencers can be a pathway to familiarity with Hispanic and African American consumers.
- Representation matters in the workforce. Hispanic and African Americans want to see more people of color owning and working at wine companies and their vendors. They are also keen to understand how and where products are sourced, focusing on local farmers. Partner with organizations serving diverse communities, such as Hispanics in Wine, the Association of African American Vintners, and service-oriented groups to authentically connect.
“Diverse consumers make up over 50% of Millennial and younger generations vs. 28% or less of Boomer and older generations, making efforts to better serve people of color an imperative for future growth. Our research clearly shows that many diverse consumers feel wine marketing and product offerings have missed the mark, as other beverage alcohol categories can appear more exciting and relevant. These findings can serve as a roadmap to wineries and suppliers searching to overcome these obstacles,” said Mike Lakusta, CEO and Founding Partner of the research firm EthniFacts LLC.
The study also identifies where the diverse consumers are in their wine journeys. Based on the interviews, Hispanic and African American consumers were introduced to wine at home, at work, or on travel. Whether it’s a co-worker introducing them to wine, their parents, female friends, studying abroad, or visiting wineries during vacation, there’s an opportunity for wine companies to connect and nurture a relationship by offering unique on-premise and off-premise experiences based on the consumers’ wine journey.
“We must appreciate the upside of engaging Hispanic and African American adults. The core wine consumers among those populations are bucking several negative trends in the industry. They skew younger than the rest of the core wine consumers, are more likely to be increasing than decreasing wine consumption, and have higher than average interest in visiting wineries. Many of them appreciate wine’s natural, agricultural origins,” said Christian Miller, Director of Research at Wine Market Council.
On September 7, 2022, the Wine Market Council, alongside EthniFacts LLC, Regine Rousseau, and Adrienne Pulido, presented virtually this latest research to its members. To learn more about the qualitative and quantitative reports and stay up to date on the newest Wine Market Council research, please visit winemarketcouncil.com.
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About Wine Market Council Research
The Wine Market Council conducts research on the attitudes and behaviors of U.S. wine consumers, measuring and exploring industry trends from the consumer perspective. It also provides national wine consumption benchmarks by various segments of the population.
About The Wine Market Council
The Wine Market Council was established in 1994 as a non-profit (501c6) trade association whose mission is to provide our members forward-looking market research on the ever-changing U.S. wine consumer’s buying habits, attitudes, and motivations. More information can be found at WineMarketCouncil.com.
About EthniFacts LLC
EthniFacts, LLC is a consumer insights provider focused on how culture drives consumer behavior, offering both custom solutions and syndicated tools. It applies expertise in psychological and statistical sciences, innovative demographic tools, and deep cultural observation to deliver innovative and actionable understanding of today’s evolving consumer environment. For more information, visit www.ethnifacts.com.
